THE ONE WHERE I DRINK TOO MUCH COFFEE
So I made myself some coffee this morning -- something I don't usually do. Most of the time I'll pick something up from Starbucks or the Easy-Mart near work. Anyway, I had about a mug and a half while I was watching Meet the Press and I've been jittery all day. All. Day.
But here's the thing: A mug and a half of coffee is about what Starbucks calls a "grande." Most of the time, I'll kick my Starbucks order up a notch to a "venti." I'm never jittery after a venti latte or whatever the hell I order.
So my question is: Does Starbucks turn the volume down on its coffee so people can order larger sizes? It would make sense. If it were as strong as I make it at home I wouldn't be able to order more than a "tall" coffee -- which at Starbucks costs a buck and some change. But as it is, I'm ordering the $4 venti coffee because... you know... our culture of consumption demands it. So by turning the volume down on their coffee, they squeeze an extra $2.50 out of me.
And of course, as an American, I admire that.
But here's the thing: A mug and a half of coffee is about what Starbucks calls a "grande." Most of the time, I'll kick my Starbucks order up a notch to a "venti." I'm never jittery after a venti latte or whatever the hell I order.
So my question is: Does Starbucks turn the volume down on its coffee so people can order larger sizes? It would make sense. If it were as strong as I make it at home I wouldn't be able to order more than a "tall" coffee -- which at Starbucks costs a buck and some change. But as it is, I'm ordering the $4 venti coffee because... you know... our culture of consumption demands it. So by turning the volume down on their coffee, they squeeze an extra $2.50 out of me.
And of course, as an American, I admire that.
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