MAKEOVER, MAKEOVER. MAKEOVER, MAKEOVER. MAKEOVER, MAKEOVER. MAKE-OV-ER!

Okay, Chicago, here's the thing. North Center is a great neighborhood. My favorite, really. But what is the deal with the crappy name? If you are picking a place to live and your options are Wicker Park or Lincoln Square or Bucktown or Lincoln Park or Logan Square or the Ukrainian Village or Lakeview or Wrigleyville of Roscoe Village or Andersonville ... you're gonna pick one of those. You are not going to pick "North Center."

But it's still a great place to live. So clearly North Center needs a name makeover.

So here it is: LINCOLN VILLAGE.

Nice, eh? It's the neighborhood between Lincoln Square and Roscoe Village. Ah? AH? See what I did there?

YOU'RE WELCOME.